Helene comes from a long line of significant Jewish manufacturers in Britain’s ‘Rag Trade’. Her mother owned a bridal shop in Luton. Fashion has been in Helene’s blood from a very early age. Growing up, she was inspired by the fashions of the 1950s: ‘I used to dream as a little girl of designing and making these wonderful full skirts and putting embellishments all over them.’

She specialised in fashion at art school and has never looked back. Collaborating with the world’s leading fashion houses, she has always been committed to British manufacturers, as she explains: ‘One of my greatest joys is being able to work in this country with these fantastically skilled workers.’

For Helene it is always about the garments and the quality of her pieces. She also wants her clothes to be affordable to everyone: ‘We are not greedy.’ Helene’s passion for leopard print goes back many years. ‘It’s not about design, it’s not about trend, it’s just about something I love’, she tells us, and it is evident in her collections and designs.

The pandemic has given Helene the chance to pause. Having recognised the signs of our times, all of Helene’s collections are sold online. Her instinct has been confirmed because, with the backdrop of the pandemic, her success is greater than ever.